Marketing Demographics
John Hipwell in Triple
Digit III, the day he finished his 1st TFH Season
WITH 1st in Points for 1997 ADBA Top Fuel Class.
Why Drag Boats?
This venue of motor sports represents a unique but slightly
exclusive arena of publicity for the sponsors and race promoters. However, being somewhat exclusive in no means represents a limited market of return for advertising
campaign dollars. Instead, "exclusive" in this venue of drag racing means that
teams can offer their investors a higher level of recognition from our fans while giving
sponsors the opportunity to stand apart in the crowd and soak up that extra layer of
"WOW" potential that drag boats bring when compared to drag cars.
Just to make sure interested sponsors and
promoters fully realize the marketing potential this sport has to offer, we are proud to presents
the following statistics compliments of Charlie Fegan, IHBA President.
(December 2000)
Drag Boat Racing Fans
are...
Male:
68% |
Female:
32% |
|
Ages 18 - 24:
21% |
Ages 25 - 44:
69% |
Ages 45 - 60:
10% |
Drag Boat Racing Fans
Achieve...
Education -
High school or less:
3% |
Education -
Some College:
38% |
Education -
College Grad:
42% |
Education -
Post Grad:
16% |
Occupations -
Professional:
39% |
Occupations -
Manager/Owner:
18% |
Occupations -
Sales/Promotion:
10% |
Occupations -
Full-time Student:
8% |
Income Range -
Under $25,000:
7% |
Income Range -
$25,000 - $29,000:
11% |
Income Range -
$30,000 - $49,000:
26% |
Income Range -
$50,000 - $100K:
56% |
Drag Boat Racing Fans
Own...
Main Vehicle -
Car:
42% |
Main Vehicle -
Truck:
45% |
Main Vehicle -
Van:
13% |
|
Recreational
Boat:
33% |
Recreational
Personal Water Craft:
46% |
Recreational
Off Road Vehicle:
36% |
Recreational
Other Toy:
15% |
Drag Boat Racing Fans
Spend...
0 - 3 Weekend
Recreational
Trips per year:
28% |
4 - 8 Weekend
Recreational
Trips per year:
51% |
9 - 12 Weekend
Recreational
Trips per year:
14% |
Over 20 Weekend
Recreational
Trips per year:
7% |
IHBA Weekend Event
Spectator Statistics...
April - Chandler, AZ:
25,000 - 35,000
Spectators Expected
in 1999 |
May - Red Bluff, CA:
10,000 - 15,000
Spectators Expected
in 1999 |
June - Waco, TX:
35,000 - 45,000
Spectators Expected
in 1999 |
July - Chowchilla, CA
20,000 - 25,000
Spectators Expected
in 1999 |
July - Highpoint, NC:
25,000 - 35,000
Spectators Expected
in 1999 |
August - Marble Falls, TX:
Over 100,000
Spectators Expected
in 1999 |
Sept - San Diego, CA:
Over 50,000
Spectators Expected
in 1999 |
Oct - San Dimas, CA:
10,000 - 15,000
Spectators Expected
in 1999 |
Oct - Chandler, AZ:
40,000 - 50,000
Spectators Expected
in 1999 |
Media Coverage for
IHBA Events...
Four races from the IHBA
season were first televised on ESPN2 in Y2K with increased exposure added each
year since!
The 9 Event National Race Series
is televised & aired coast-to-coast by ESPN, Speed Vision, TNN Sports, Direct TV (Bad Boats Videos), and the popular
TV Show "The Extremist".
Past film clips found in other TV
shows like "Exciting World of Speed and Beauty", "Race Week",
"Extreme Machines", and educational programs on both The Learning Channel and
The Discovery Channel.
Local TV Station News for each event
always provides extensive coverage.
Many events are promoted by local
Radio Stations.
National Events are always recognized
with special interest stories published in local newspapers where drivers are often
interviewed.
Special interest magazines and
newspapers such as "Drag Boat Review", "National Drag Boat", and
"Hot Boat" do feature articles on drivers plus publish advertisements
from many
professional teams on a monthly basis.
With the
interest in this sport expanding at a rapid pace the last few years, the professional
associations all expect even more TV coverage in the near future from other major sports
networks.
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